There is a saying called “a picture is
worth a thousand words”. This is nothing but a sheer truth. Images can be the
best supportive element for a website, as well as for a web page. If used
rightly, then they can best describe the subject of the website or the web
page. But wrong images can spoil the reputation as well.
While optimizing an image for a page or
site, the first to be kept in mind is to make the image as small as possible,
in terms of download size. A well-optimized image uses right name along with
alt tags. We will discuss these points for image optimization later in this
blog.
Always try to avoid stock images. Try
to make use of some real images, of your real team members, real products etc.
The images should support the contents of your web page or your website. Of
Course, random images can never go well.
If you are unable to put in the real
images then go for some alternatives. The most useful ones being illustrations
or graphics, otherwise you can also use animated GIFs, as this is gaining more
and more popularity day by day.
Image optimization is the pillar for
your Search Engine Optimization, it is one of the building blocks. So, now, we are going to move on
towards some most important image optimization points that can help you
further:-
Image Relevance
This is the first and foremost factor
for the optimization process. The selected image should be relevant with that
of the website. If you use an image of a train related to a page on Ferrari,
then that will never be considerable.
Alt Tag
Image optimization process is
incomplete without this factor. Here, alt stands for alternate. The text in the
alt tag is shown in place of the image if the image cannot be displayed or if
it's taking too long to load. Most of the major search engines cannot read
anything except texts. There, you will be needing alt tags. Alt tag informs the
users about the presence of the image as well as the topic of the image.
Image Size
This is a real crucial factor. The
bigger your image size is, the more time it will take to load. but , on the
other hand, the internet users are not patient enough to wait for the image to
load for 10 seconds. They will instantaneously move to another option whenever
they feel it’s taking lot of time. So for better optimization, it is important
to keep the file size as small as possible, so that the loading can be faster.
File Name
You must give a relevant name to your
image, that can go with the most used keyword. So that when a person searches
anything related to that keyword, your website image comes first at the search
engine result.
Thumbnail Issue
Many sites use thumbnail images. They
are great, but you should be careful while using them. They can be a silent
killer to your page loading time. Holding up the category pages, which
thumbnails do, can result in losing customers. So make thumbnails as small as
possible and vary your alt tag texts.
So, in this blog, we have given you
certain for effective image optimization. Avail the whole of the above
discussion and you will surely get better and positive SEO result.
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